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KL’s First Halal Hotel a Mega Attraction to Muslim Travelers

KL’s First Halal Hotel a Mega Attraction to Muslim Travelers
2017-05-02 by Hafiz M. Ahmed

There’s a “first” for everything, and PNB Perdana Hotel has etched its name in history as the first fully halal-certified hotel in Malaysia—a distinction that has made it a magnet for Muslim travelers worldwide. Nestled in the heart of Kuala Lumpur, just moments away from the iconic Petronas Towers, this hotel stands out not only for its prime location but also for its unwavering commitment to meeting the needs of Muslim guests.

At PNB Perdana, every aspect of hospitality is designed with halal principles in mind. The food served across the hotel adheres strictly to halal specifications, ensuring that Muslim guests can dine with complete peace of mind. While non-Muslim guests are permitted to consume non-halal food and beverages, this is allowed only within the privacy of their rooms. Upon checkout, these rooms undergo a meticulous cleaning process to restore them to their original halal-compliant state, ready for the next guest.

“It’s like a normal hotel,” says General Manager Ismail Hisham Ahmad Zambri in an interview with CNNMoney. Yet, this version of “normal” comes with unique features that set it apart from conventional hotels. For instance, the hotel gym operates on a gender-segregated schedule, with dedicated hours for women between 9 pm and 11 pm. Outside these times, both genders can use the facilities together if they choose.

To ensure full compliance with Islamic principles, PNB Perdana has onboarded a shariah law academic who oversees all operations, guaranteeing that every aspect of the hotel aligns with halal standards. This attention to detail underscores the hotel’s dedication to providing an environment that respects and upholds Islamic values.

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A Growing Industry with Global Appeal

Halal tourism is rapidly emerging as a lucrative sector, attracting travelers from diverse backgrounds—both local and international. In Malaysia, where Muslims make up over 60% of the population, the demand for halal-certified establishments is particularly strong. According to Sirajuddin Suhaimee, Director of the Halal Hub Division at Malaysia’s Department of Islamic Development (Jakim), there has been a “drastic” surge in applications for halal certification since 2012, with annual increases ranging from 25% to 30%.

Sirajuddin emphasizes that obtaining halal certification is no small feat. It requires a rigorous approach encompassing every stage of the supply chain—from sourcing ingredients to food preparation, packaging, storage, and service. For businesses like PNB Perdana, achieving this certification serves as a powerful marketing tool, enabling them to tap into the growing market of Muslim travelers globally.

The potential of halal tourism is staggering. A study by Thomson Reuters projects that spending by Muslims on outbound travel will soar from $151 billion in 2015 to an estimated $243 billion by 2021. Malaysia’s halal travel industry ranks second in the world, trailing only behind the United Arab Emirates, making it a global leader in catering to faith-conscious travelers.

Why PNB Perdana Stands Out

PNB Perdana Hotel exemplifies how innovation and cultural sensitivity can redefine modern hospitality. By blending traditional Islamic values with contemporary luxury, the hotel offers an unparalleled experience for Muslim travelers while remaining inclusive of non-Muslim guests. Its pioneering approach sets a benchmark for other hotels aiming to cater to the booming halal tourism market.

For travelers seeking comfort, convenience, and compliance with Islamic principles, PNB Perdana Hotel is more than just accommodation—it’s a destination that embodies the future of halal hospitality.

Author

  • Hafiz M. Ahmed

    Hafiz Maqsood Ahmed is the Editor-in-Chief of The Halal Times, with over 30 years of experience in journalism. Specializing in the Islamic economy, his insightful analyses shape discourse in the global Halal economy.

    View all posts

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