Malaysia To Promote Halal Products To TPP Countries

Malaysia is strategically positioning itself as a global leader in the halal industry, with a significant focus on expanding its halal product market into the Trans-Pacific Partnership (TPP) countries, including dynamic markets like Australia and New Zealand. The nation’s dedication to promoting halal products internationally is part of a broader agenda to harness the lucrative opportunities presented by the growing global demand for halal-certified goods.

Prime Minister Datuk Seri Anwar Ibrahim, highlighting Malaysia’s role at the forefront of the halal sector, shared insights at the Global Halal Summit 2023 in Kuala Lumpur. The summit showcased Malaysia’s esteemed halal ecosystem and certification process, which has garnered international attention and admiration. Countries such as Japan, China, South Korea, Vietnam, and Laos have expressed interest in Malaysia’s halal expertise, seeking assistance in establishing their halal product networks​

Malaysia’s halal industry’s growth is driven by the universal values embedded within the halal certification—sustainability, health, animal welfare, fair trade, and ethical consumerism. With the halal sector contributing significantly to the nation’s GDP, Malaysia’s halal exports are projected to rise by up to 15% in 2023, further solidifying its status as a lucrative hub for halal products​

The Halal Development Corporation Berhad (HDC) and the Department of Islamic Development Malaysia (JAKIM) play crucial roles in this ecosystem. JAKIM’s halal certification is globally recognized, enhancing the credibility and acceptance of Malaysian halal products and services. Furthermore, the Halal Malaysia trademark has been registered in 26 countries, including major economies outside the Islamic world, indicating the broad appeal and trust in Malaysia’s halal standards​

The Malaysian Investment Development Authority (MIDA) actively promotes the vibrant food manufacturing industry, positioning Malaysia to lead the global halal market. The country’s strategic initiatives and robust infrastructure support the ambition outlined in Malaysia’s Halal Industry Master Plan 2030, aiming for comprehensive growth and global market penetration​

This concerted effort by Malaysia to promote its halal products to TPP countries and beyond underscores the country’s ambition and the global halal market’s potential. By leveraging its established halal ecosystem and certification excellence, Malaysia is poised to play a pivotal role in the international halal industry, creating vast opportunities for Malaysian exporters and reinforcing the country’s reputation as a trusted global halal hub.