Media Guru Javed Husain Unveils UK’s First Fully Halal Food Delivery App

In a landmark development for the British food-tech and Muslim communities, media entrepreneur and strategist Javed Husain has now launched the UK’s first fully Halal food delivery app, Totalee Halal. Unveiled amidst much fanfare at London’s celebrated Global Peace & Unity (GPU) Festival, this pioneering platform promises to redefine how Halal-conscious consumers across the UK order meals, groceries, and fresh meat — with full compliance, integrity, and community impact baked in.

Festival Unveiling Sparks Buzz and Community Excitement

On 19 October 2024, Totalee Halal took centre stage at the GPU Festival held at Excel London, an event drawing over 50,000 attendees alongside renowned Islamic figures such as Ustadh Nouman Ali Khan, Harris J, and Sheikha Ali Hammuda. At the bustling Totalee Halal stall, anticipation built until actor Imran Abbas made a theatrical entrance to formally inaugurate the app with a ribbon-cutting ceremony — complete with a surprise birthday cake that further electrified the festive atmosphere.

Introducing Totalee Halal: More Than Just an App

Javed Husain, who serves as the Founder and CEO of Totalee Halal, outlined the platform’s compelling vision: completely Halal-certified, fully free of contamination, and supportive of a broad ecosystem of vendors — from restaurants and meat butchers to bakeries and grocery stores.

What sets Totalee Halal apart isn’t just its promise of purity; 10% of profits from every order are pledged to go straight to Muslim charities — signaling a socially conscious business model that’s committed to community upliftment as much as commerce.

Currently operational in West London, Totalee Halal is actively expanding into East London, with open invitations for Halal-certified businesses — be they butcheries, grocers, or eateries — to join its platform and reach a growing consumer base.

Empowering Women and Promoting Community Inclusion

A standout dimension of Totalee Halal’s launch was the collaborative initiative with the Shahid Afridi Foundation — the “Empowering Women as Entrepreneurs in Local Communities” programme.

This social enterprise endeavour supports women — especially from underprivileged backgrounds — to launch home-based food businesses. The app provides:

• Grants to fund start-up needs

• Marketing guidance to help women reach customers effectively

• A platform to sell their family recipes

• Hygiene and compliance support, ensuring professional standards and credibility

As Husain remarked, “By empowering a woman, we empower her family, and in doing so, we uplift an entire community” — a sentiment that underscores the app’s meaningful societal mission.

Imran Abbas Voices Support and Personal Insight

Actor and model Imran Abbas — who headlined the app launch — expressed his enthusiasm both as a celebrity guest and a frequent visitor to the UK. He emphasized how Totalee Halal addresses a real need:

“People should choose this app because it allows everyone easy access to Halal food… As someone who visits from Pakistan often, I struggle to find Halal options. With Totalee Halal, I know the food I order will be Halal.”

He also praised the women-empowerment initiative, calling it “really close to my heart because it’s for a good cause.”

Why Totalee Halal Stands Out – A Reflection on Value & Trust

In a marketplace crowded with mainstream delivery apps, Totalee Halal stands out on three pillars:

1. Strict Halal Integrity — Every item is scrutinized, certified, and delivered without risk of cross-contamination.

2. Ethical Community Commitment — A fixed percentage of profits support Muslim charities, reflecting purposeful capitalism.

3. Social Empowerment — Backing women to build livelihoods, Totalee Halal transforms commerce into a vehicle for social good.

What This Means for Consumers

For Halal-focused customers across the UK — especially in major hubs like London — Totalee Halal delivers more than meals. It offers:

• Peace of mind, knowing dietary and religious standards are rigorously upheld

• Access to authentic cuisine and fresh groceries from trusted sources

• Community impact, as every order contributes to charitable causes

• Inclusion of new vendors, especially female entrepreneurs, fostering diversity and opportunity

Expansion and Long-Term Vision

Though Totalee Halal has launched in West and East London, the strategic vision suggests nationwide or even international expansion is on the horizon. Success in early markets — buoyed by value-driven branding, social alignment, and trusted certification — could serve as a scalable model for broader rollouts.

Early adoption by Halal vendors and grassroots promotional efforts, particularly among Muslim communities, will likely play a vital role in its growth trajectory.