With more than a third of the world’s population identifying as members of Generation Z. This group is quickly gaining ground on Millennials as the largest generation in the world. By 2023, Generation Z will have made up over a quarter of the United States population and will be the most ethnically and racially diverse generation in the country’s history.
Halal brands that don’t make an effort to understand their audience risk not only losing revenue. They also receive a tremendous response from customers. That’s why transparency and originality are so crucial to modern consumers.
For a long time, businesses have been trying to figure out how to appeal to youngsters, but now that they’re entering adulthood, all eyes are on Generation Z. They’re in charge of $44 billion in consumer spending and account for 32% of the world’s population, but they’re very different from their ancestors. To effectively market to the young, Halal brands must understand their preferences and requirements.
Here is what the next generation z expects from Halal companies:
Individuality and Flexibility
Customers of Halal brands and businesses should make Generation Z feel like they are known and understood. Generation Z is less concerned about personal privacy than previous generations and prefers to receive personalized content. About 38% of Internet users would want to see online advertisements that are relevant to their interests and activities. Gen Zers are more likely to be annoyed by intrusive advertisements, therefore, reaching out to them through targeted, individualized ads on emerging social media channels is a good strategy.
Brands that promote Halal products and stand out from the crowd are very popular with today’s youth. Knowing your ideal client is crucial for developing a compelling brand character. Focus on what sets your company apart and how it might help you connect with consumers on a deeper level.
Honesty and Accessibility
Similar to Millennials before them, members of Generation Z are increasingly seeking out Halal brands because they are sincere in their advertising. They put a premium on recommendations from people they know and trust, both online and offline. Consumers are looking for more branded and user-generated content that features everyday individuals with similar backgrounds. The majority of Gen Zers (60%+) would rather see “genuine” people than celebrities in advertisements.
Generation Z wants to know that the Halal products they purchase are helping the world and are devoted to equality and Islam. Halal brands need to win over the trust of Generation Z if they want to attract and keep their business. Though this comes mostly from sharing genuine experiences through Halal brands, they must also be honest about their influence on the environment, support for social issues, and respect for diversity.
Idealism and Direction
Generation Z cares deeply about improving the world because they are constantly in touch with it via social media and the internet. By favoring firms with a clear objective that speaks to them, Gen Z demonstrates its values. Generation Z prefers smaller, more humanistic businesses over large, impersonal companies, and they are more likely to choose Halal brands that are transparent about their impact and how they work to improve the world. Younger consumers (Gen Z) want to see more empathy and action from their favorite Halal businesses when circumstances are tough.
The tone is crucial, as Gen Z values honesty above all else. It can determine whether or not a business is seen as being honest with customers or exploiting a crisis for financial gain. Compared to previous generations, Gen Z is known to place a higher emphasis on a brand’s authenticity and long-term viability. Because of their upbringing in the digital age, members of Generation Z are extremely astute consumers.
Halal brands that want to win consumers’ trust must be honest about who they are and why they exist. When a new generation comes of age, brands need to figure out what issues are important to them so they can better communicate with them. Honesty, flexibility, purpose, and individuality are what Generation Z looks for in Halal brands.