BRF SA, the world’s largest chicken exporter, has announced that it has been granted 15 permits to export meat products from Brazil to Oman. This move is part of the company’s strategy to strengthen its position in the Middle East market. BRF has had a commercial presence in Oman since the 1980s, and this development will allow the company to export up to 5,000 tonnes of food products per month to Oman.
One of the key factors driving this move is Oman’s position as part of the lucrative halal market. This market is made up of consumers who follow Muslim dietary requirements, and BRF’s net operating revenue from halal food sales totaled 2.2 billion reais ($475 million) in the fourth quarter. This underscores the importance of the halal market to BRF’s business.
BRF has a 12% share of the global poultry market and is well-positioned to take advantage of the growing demand for poultry products in the Middle East. The company has announced that the plants approved to export to Oman are located in six Brazilian states, which demonstrates the breadth of its operations in Brazil.
This development is a positive one for BRF, as it seeks to expand its global footprint and take advantage of new opportunities in emerging markets. The company’s strong position in the global poultry market, combined with its expertise in producing high-quality halal food products, means that it is well-positioned to succeed in the Middle East and beyond.