São Paulo, Brazil – The Global Halal Brazil Business Forum, established as Brazil’s foremost Halal industry event, is poised to return for its second edition on October 23-24, at the esteemed WTC Events Center in São Paulo. Organized by the Arab Brazilian Chamber of Commerce (ABCC) and FAMBRAS Halal, a prominent certification body, the Global Halal Brazil Business Forum (GHB) will assemble a distinguished gathering of experts, government officials, and industry leaders from both domestic and international arenas.
ABCC President Osmar Chohfi underscored the forum’s significance, emphasizing its role in spotlighting Brazil as a dependable partner in the Halal market. “We’ll demonstrate the relevance of this market to Brazilian entrepreneurs and policymakers, while showcasing to our Arab and Islamic counterparts that Brazil is a strong and trustworthy trading partner in the field of Halal.”
The core objective of the forum is to increase awareness among Brazilian businesses about the opportunities within the Halal market. Additionally, it aims to highlight Brazil’s pivotal role as a global supplier of Halal meat, its potential for further expansion into new sectors, and engagement with other Muslim-majority nations.
Ali Zoghbi, Deputy Chair of FAMBRAS Halal, described the event as a historic milestone for the Brazilian Halal industry. “It’s a historic moment for the industry in Brazil. We’ll bring together the key Halal exporters from various countries and Brazilian major figures to show the global relevance of Halal, particularly for Brazil.”
Halal products, deemed suitable for consumption by Muslims in Islamic countries and worldwide, require Halal certification from a recognized certifying body to attest their compliance.
Chohfi highlighted the economic significance of the Islamic market, stating, “The Islamic market comprises nearly 60 countries worldwide, with a population of 1.97 billion residents and an economic activity of USD 5.7 trillion annually. It’s a very significant market.” Brazil, in 2022, exported approximately USD 23 billion worth of food and beverages to Islamic countries, reinforcing its substantial presence in this sector.
As the world’s largest Halal meat producer and exporter, Brazil also ranks among the top global suppliers of Halal-certified food products. It serves as a distribution hub for these products to other Mercosur countries, including Argentina, Paraguay, and Uruguay. Brazil is home to a significant Muslim population of 1.9 million, further enhancing its status as a vital Halal consumer market.
The 2023 Global Halal Brazil Business Forum is set to feature comprehensive discussions and insights from leading global experts in the Halal field. Topics on the agenda will include “Opportunities for Brazil in the growing global Halal economy and Islamic finance,” “The added value of Halal certification for the consumer,” “Digitization as a driver of global Halal business,” “Halal in traceability, blockchain, and certification,” “The strategic hubs for accessing the Halal market,” and “Tourism and entertainment: Innovation and competitiveness.”
The event will take place in person at the WTC Events Center on Avenida das Nações Unidas, and it will also be live-streamed on YouTube. Registration is open to the public, with free admission. Companies interested in supporting the event as sponsors are encouraged to explore partnership opportunities.
The plenary sessions are scheduled for the mornings of both days, followed by the Halal Scientific Technical Congress (CTEC Halal) in the afternoons. Ali Zoghbi highlighted new features of this year’s GHB, including a dedicated scientific technical congress, targeted discussions on areas such as tourism and logistics, and an exploration of traceability, a potent tool developed in Brazil to bolster the credibility of Halal-certified services produced in the country.
Following the forum’s deliberations, the Halal Brazil project, led by ABCC and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will facilitate B2B meetings and visits to local companies. This initiative aims to assist manufacturers of food and beverage items with value-added potential in entering and strengthening their presence in the global Halal market.