The massive growth of the Halal food market presents opportunities to industry players everywhere. But trust in Halal food is fragile. Consumers no longer accept products that are certified Halal at face value as the potential for false advertising and food fraud is so prevalent. What should the players in the Halal food chain do to regain the trust they have lost in the past few years?
Some time ago, The Halal Times had published an article on the Halal standards and guidelines for Halal certification of consumable and non-consumable goods. A lot of industry watchers and practitioners applauded the effort made by our investigative journalists for bringing up the all-important subject in detail.
Today, we would like to share with you an equally important topic that discusses what the Halal product certification compliance components are and what qualifies products for halal certification. It was written by the Islamic Sevices of America (ISA) staff.
ISA has been playing a major role in the Halal industry as an educator and a certifier. We need more industry players and stakeholders in the global Halal industry to revisit their Halal certification and distribution practices to restore confidence in the goods and services they offer to Muslim consumers around the globe.
Please have a look at the following article and share your thoughts on how to make the Halal industry more trustworthy.