Halal Product Packaging

Package It Halal

When Halal is mentioned, many people think of Halal restaurants or Halal ingredients in food. But Halal encompasses many food and non-food sectors of the economy. Broadly speaking, it includes the entire supply chain. Packaging is an important determinant of Halal compliance. Why do we need packaging?

One Chance to Make a Lasting Impression

Product packaging is very important to consumer brands. After all, the package design is the consumer’s first impression of a product. The first impression needs to make a positive impact, spark interest and relay a message that the company wants to impart. It’s not unusual for brands to spend more on the packaging than on the contents.  The goal is to create an immediate connection with the consumer and long-lasting brand loyalty.

Sealing Wrapping and Protecting

We often overlook the basic purpose of packaging.  It is, of course, to protect the contents of the package. This is very similar to many consumer goods, like cars, or shoes. Often, more thought is put into aesthetics than the functionality. For example, do consumers simply buy cars to take them from point A to point B?  Do they buy any generic shoes simply to cover their feet?  Packaging is much more than covering a product and preventing damage, but that is its basic function. Protecting the product is an important part of the packaging.

A quick source of information

In very few words, the packaging tells consumers what the product is and what is inside the package.  It explains how to use the product and/or gives directions. Food, pharmaceuticals, and nutraceuticals, provide ingredients, nutritional information, and more.  Some product packaging is clear or there is a window so consumers can see exactly what they are getting. And of course, if a product and its packaging are Halal, it will often display the Halal logo on the package.

Besides introducing their product, differentiating, and positioning the brand, providing information, and attracting consumers, brands have other considerations in packaging.  These include environmental sustainability of packaging as well as Halal compliance in packaging. More and more Halal consumers are interested in Halal, healthy, and environmentally friendly packaging.

Sustainability

We know that packaging is necessary. That cannot be denied. But it also presents a challenge to environmental waste management. Most Halal consumers do not want to turn the earth into a massive garbage dump full of materials that are impossible to get rid of. Some plastic packaging materials are made up of numerous elements and recycling facilities cannot dismantle and recycle all of them.  In addition, less than 15% of all plastics are recycled. There are some innovative ways of reusing packaging – for example, there is a company in Africa that builds houses out of discarded water bottles. But products like Styrofoam peanuts and plastic air pillows are not recyclable.

What to Avoid

The motto amongst recycling enthusiasts is ‘refuse, reuse, reduce, recycle’. The packaging types below are NOT recyclable:

• Mail Packaging
• Bubble wrap
• Padded shipping envelopes
• Styrofoam (like the molded material from electronics shipped in a box)
• Packing peanuts
• Airbags
• Ice pack packaging from meal prep kits like Blue Apron

Other Common Non-Recyclable Packaging

• Styrofoam meat trays
• Tetra-Pak^® (like shelf-stable chicken broth and milk containers)
• Hot dog and burger wrappers that are shiny on one side, and paper on the other
• Plastic wrap and plastic zip bags
• Stiff/crinkly plastic (for example: cereal bags, cracker sleeves)
• Juice and fruit puree squeeze pouches
• Chip bags, granola bar wrappers, condiment packets
• Straws & plastic utensils
• Take-out containers (plastic or paper lined with plastic)
• Net bags (tangerines, avocados)
• Produce stickers
• Tea bags that have plastic wrapping the tea bag
• Most coffee maker coffee pods

Innovative Solutions

• Recycled Paper
• Recycled Cardboard
• Glass
• Plant-based packaging (like mushroom, hemp)
• Re-usable packaging

Innovative Solutions

• Recycled Paper
• Recycled Cardboard
• Glass
• Plant-based packaging (like mushroom, hemp)
• Re-usable packaging

For consumers, some solutions are not exactly innovative. They are almost historical, like going back in time. Going to farmers’ markets, buying direct from farms, bringing their reusable bag to the grocer, buying meat and vegetables that are wrapped in paper, or planting and picking from backyard gardens and fruit trees.

Halal Packaging

More and more both Halal and vegan consumers are coming to realize that packaging contains animal derivatives.  For example, adhesives can contain animal-based gelatine, and often lubricants used in manufacturing plastic packaging use animal fats.  Often people associate Halal with food products, but Halal or permissibility applies to many product sectors like cosmetics, healthcare, services, flavors and colorings, storage and logistics, packaging, and more.

For consumers, some solutions are not exactly innovative. They are almost historical, like going back in time. Going to farmers’ markets, buying direct from farms, bringing their reusable bag to the grocer, buying meat and vegetables that are wrapped in paper, or planting and picking from backyard gardens and fruit trees.

Halal Packaging

More and more both Halal and vegan consumers are coming to realize that packaging contains animal derivatives.  For example, adhesives can contain animal-based gelatine, and often lubricants used in manufacturing plastic packaging use animal fats.  Often people associate Halal with food products, but Halal or permissibility applies to many product sectors like cosmetics, healthcare, services, flavors and colorings, storage and logistics, packaging, and more.

The expanding Muslim population around the world knows Halal products and services, as well as Halal certification. This is prompting large packaging companies to revamp their production methods and seek Halal certification. This makes good sense to global packaging manufacturers. Muslims are expected to account for an even larger part of the global population by 2030. This creates opportunities for companies that seek Halal certification for their packaging products. In addition, some companies are producing vegan packaging, and Halal certification can open doors to an even larger world vegan population.

Research shows that Halal status is more than simply about product ingredients; it’s also about supply chains and logistics. This includes product packaging transportation and storage. This is not limited to cross-contamination; it includes the elements used in the manufacturing of packaging. Food packaging should not be made from non-Halal substances as it is considered najis (impure). In addition, it’s advisable not to use environmentally unsustainable packaging. Halal consumers around the world are expecting more environmentally friendly packaging, as non-recyclable plastics are wreaking havoc on the inhabitants of the earth. Halal compliance pertains to all sorts of packaging for food products, restaurants, cosmetics, pharmaceuticals, and more.

Islamic Services of America

Islamic Services of America (ISA) plays a large role in the Halal industry both as an educator and a certifier.  ISA partners with companies that specialize in the production of all consumable and non-consumable products and certifies those that are found to be Halal compliant. By prioritizing Halal product packaging, businesses can not only cater to the needs of Muslim consumers but also foster inclusivity and promote cultural sensitivity in their operations. ISA provides certification services to companies in the non-consumable categories of packaging, lubricants, minerals, and filters.