• Skip to main content
  • Skip to after header navigation
  • Skip to site footer
The Halal Times

The Halal Times

Global Halal, Islamic Finance News At Your Fingertips

  • Home
  • Regions
    • Latin America
    • North America
    • Europe
    • Africa
    • Central Asia
    • South Asia
    • Australia
  • Marketing
  • Food
  • Fashion
  • Finance
  • Tourism
  • Economy
  • Cosmetics
  • Health
  • Art
  • Halal Shopping

Indian Muslim Women Can Now Buy Lipstick Without Worrying About Pig Fat

Muslim women in India can now buy lipstick without worrying about pig fat
2014-09-16 by Hafiz M. Ahmed

Muslim women in India can now buy lipstick without worrying about pig fatFinding the right balance between faith and beauty can sometimes be a tricky proposition for Muslim women. Many Muslims fear that mainstream cosmetic products might contain alcohol or by-products derived from forbidden animals.

Makeup also interferes with wudu, the ritual washing performed before prayers, which are observed five times in a day.

But now a Gujarat-based startup has launched a halal (lawful) cosmetic range—among the first of its kind in the country—that contains only vegetable and fruit extracts.

“We came to know about a huge demand for halal cosmetics in Southeast Asia and the Middle East,” said Dilip Vadgama, chief operating officer of EcoTrail Personal Care. “But India has the world’s second-largest Muslim population and there was not a single halal cosmetic brand.”

The products are also wudu-friendly because they can be washed away by muslim women quickly with water, explained Vadgama.

Halal makeup is a small but fast-growing consumer segment throughout the world. The global halal cosmetics and personal care market is valued at about $18.33 billion, according to research firm TechNavio, as compared to an overall cosmetic market $464 billion. Interestingly, halal makeup consumption is growing at 13% annually. Malaysia, Indonesia, Bangla Desh and Pakistan are seeing huge demand for halal cosmetics thanks to a fast-growing understanding of the Muslim women of the middle class.

The two-year-old EcoTrail has over 60 products in its portfolio, which are only available in Ahmedabad currently. Vadgama says they’ll be available on Amazon India in a month, ready to be shipped nationwide. The pricing is targeted at the middle-class: Rs 195 for the lipstick and Rs 100 for face wash.

They are also developing permeable nail paints, which would allow moisture to penetrate to the nail, and therefore will not invalidate wudu. Such breathable enamels were first created by a Polish cosmetic brand Inglot and have become a rage in recent years in many predominantly Muslim countries, a happy accident for the European company that was not targeting Muslim consumers initially.

“Muslims in India travel abroad and they come across such products in Saudi Arabia or Southeast Asia and they want them here too,” said Vadgama.

But there are challenges too in spreading the word of mouth. Lack of awareness and limited access are two of the main problems, and the absence of an authentic global certification body also makes these products less credible.

“There is no overarching organisation that governs halal certification for cosmetic products, that  turns many countries developing their own standards. Additionally, different sects of Islam have their own definitions of Halal so developing standards has been a stunted process,” TechNavio said in its latest report.

Author

  • Hafiz M. Ahmed

    Hafiz Maqsood Ahmed is the Editor-in-Chief of The Halal Times, with over 30 years of experience in journalism. Specializing in the Islamic economy, his insightful analyses shape discourse in the global Halal economy.

    View all posts

Like this:

Like Loading...

Related

Previous Post:Muslim Tourism Growth Rate Increasing EnormouslyMuslim Tourism Growth Rate Increasing Enormously
Next Post:Brahim Trying Other Airlines Catering ContractsBrahim’s eyes other airlines

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Sidebar

  • LinkedIn
  • X
  • Facebook
  • Instagram

The Halal Times

The Halal Times, led by CEO and Editor-in-Chief Hafiz Maqsood Ahmed, is a prominent digital-only media platform publishing news & views about the global Halal, Islamic finance, and other sub-sectors of the global Islamic economy.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube

News

  • Home
  • Halal Shopping
  • Food
  • Finance
  • Fashion
  • Tourism
  • Cosmetics
  • Healthcare
  • Marketing
  • Art
  • Events
  • Video

Advertise

  • Advertise With Us
  • Zakat Calculator
  • Submit News
  • Subscribe

About

  • About
  • Write For Us
  • Contact Us

Copyright © 2025 · The Halal Times · All Rights Reserved ·

%d