Muslim tourism is a great market that is increasing day by day – ‘Global Muslim Lifestyle Travel Market: Landscape & Consumer Needs’. The study tells that Muslim tourists globally represent a major niche market worth US$126.1 billion in 2011 growing at a 4.8% through 2020, compared to global average of 3.8%.
The study further highlights how airlines, tourism destinations, and hotels or resorts can benefit by engaging with a market that has a young demographic, is increasingly asserting its unique needs on the muslim tourism industry.
The Study estimates that the global Muslim tourism market of US$126.1 billion in outbound expenditure is 12.3% of the total global tourism expenditure in 2011. The Muslim tourist spending is set to grow to US$192 billion by 2020 representing 13.4% of the global expenditure at that time. Comparatively, this Muslim tourism market as a whole is larger than the largest spending tourist market in the world: Germany – and almost twice that of China’s in 2011.
“With the rapid growth of the Muslim tourism, there was a need for a comprehensive global study on this segment of travelers. This study highlights how to evaluate the potential of the Muslim lifestyle travel market by region, and develop key engagement frameworks for a high impact market strategy,” said Fazal Bahardeen, CEO of Crescentrating
The Study has been released by DinarStandard, a New York-based marketing research and advisory firm focused on the Muslim markets and Crescentrating, development of Halal-friendly travel. The study covers the largest outbound and inbound Muslim travel markets.
Rafi-uddin Shikoh, managing director of DinarStandard, futher added: “Muslim tourists may very well be the largest un-tapped niche market of the tourism Industry. Airlines, destinations and hotels/resorts can benefit tremendously by catering to lifestyle travel drivers such as Halal food, family friendly environments, religious practices accommodation, gender relation nuances, and other areas.”
MENA markets represent 60% of total global Muslim tourist outbound expenditure in 2011. The top Outbound Muslim tourism source country in 2011 is Saudi Arabia with followed by Iran, UAE, Indonesia and Kuwait
Muslim communities living in non-Muslim countries also have sizable outbound tourism expenditure share. The largest of these markets are Germany, Russia, France and UK. The top destinations for Muslim tourists are Malaysia, Turkey, and UAE. Followed by Singapore, Russia, China France, Thailand and Italy. Important aspects to a Muslim tourist while travelling – Halal Food (67%), Overall price (53%), and Muslim-friendly experience (49%).