MIHAS 2026 to Open Its Doors to Trade Visitors in Kuala Lumpur

MIHAS 2026 will welcome trade visitors to the Malaysia International Trade and Exhibition Centre in Kuala Lumpur from 23 to 26 September 2026. Admission is free for registered trade visitors.

The 22nd Malaysia International Halal Showcase (MIHAS 2026) will bring international buyers, exporters, distributors, investors and other industry professionals together for four days of sourcing, business matching and market insights.

Hosted by Malaysia’s Ministry of Investment, Trade and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2026 carries the theme “Shaping Trust, Driving Resilience.”

MIHAS 2026 at a glance

• Event: Malaysia International Halal Showcase 2026
• Dates: 23–26 September 2026
• Venue: Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur
• Edition: 22nd
• Format: Business-to-business halal trade exhibition
• Admission: Free for trade visitors
• Registration: Advance registration is available through the official MIHAS visitor portal
• Organiser: Malaysia External Trade Development Corporation
• Host: Ministry of Investment, Trade and Industry, Malaysia
• Official theme: “Shaping Trust, Driving Resilience”

The dates and venue are confirmed in MATRADE’s official MIHAS 2026 announcement.

What trade visitors can expect at MIHAS 2026

MIHAS 2026 is designed as a commercial marketplace rather than a consumer fair. Its purpose is to connect qualified buyers and other trade professionals with halal-certified and halal-related suppliers from Malaysia and international markets.

The exhibition will cover 14 halal industry clusters, extending well beyond food and beverages. According to the organisers, participating sectors include:

• Food and beverages
• Pharmaceuticals and healthcare
• Cosmetics and personal care
• Consumer goods
• Modest fashion
• Islamic finance and fintech
• Technology
• Logistics and professional services
• Muslim-friendly tourism
• Other emerging halal-economy sectors

This range allows buyers to compare products, evaluate suppliers and investigate business opportunities across several parts of the halal value chain during one visit.

Who should visit MIHAS 2026?

MIHAS 2026 is most relevant to professionals involved in purchasing, distribution, investment, exports and business development. Likely visitors include:

• Importers, exporters and wholesalers
• Retail and supermarket buyers
• Distributors and sourcing agents
• Hospitality and food-service buyers
• Manufacturers and brand owners
• Investors and financial institutions
• Government and trade-promotion representatives
• Halal certification, logistics and professional-service providers
• Travel, tourism and healthcare businesses
• E-commerce and technology companies

Trade visitors seeking new suppliers, private-label opportunities, distribution agreements or regional partners are likely to gain the most from attending.

Free admission for registered trade visitors

Admission to MIHAS 2026 is free for trade visitors, according to the official MIHAS visitor information page.

Visitors are encouraged to register online before travelling to MITEC. Advance registration provides a digital badge and can help visitors avoid registration queues at the venue.

As MIHAS is a trade event, attendees should be prepared to provide accurate professional and company information when registering. Visitors should confirm any entry requirements and the final opening hours on the official website before attending.

AI-supported business matching

Technology will play a more prominent role at MIHAS 2026. MATRADE says artificial intelligence will support exhibitor onboarding, lead identification, visitor navigation, multilingual assistance and business matching.

One of the event’s principal commercial programmes is the International Sourcing Programme, known as INSP MIHAS. It connects pre-qualified international buyers with Malaysian exporters through scheduled one-to-one meetings.

MATRADE reported in July 2026 that INSP MIHAS had generated more than RM20.62 billion in export sales since the programme began. Over that period, nearly 8,000 international buyers and 10,600 Malaysian sellers participated in approximately 67,200 structured business meetings. These are cumulative figures reported by MATRADE, not projections for the 2026 event.

For MIHAS 2026, MATRADE is targeting approximately 300 INSP buyers, including 50 premium buyers, and RM2 billion in export sales through the sourcing programme. More than 500 buyers from 55 economies had expressed interest at the time of MATRADE’s July announcement. The figures are detailed in MATRADE’s INSP MIHAS 2026 release.

MIHAS 2026 targets RM4.5 billion in sales

MATRADE has set a total sales target of RM4.5 billion for MIHAS 2026, including sales generated through the International Sourcing Programme.

The target should not be interpreted as a confirmed event result. Final sales and participation figures will only be known after MIHAS 2026 has taken place.

This distinction matters because MIHAS-related pages may display figures from previous editions alongside projections for the forthcoming event. Visitors and media organisations should use dated MATRADE announcements when reporting 2026 targets.

Women in Export to make its MIHAS debut

MIHAS 2026 will also introduce Women in Export at MIHAS, or WiEX @MIHAS, to support women-owned and women-led businesses seeking access to international markets.

The initiative will include a WiEX Pavilion, sourcing opportunities, a business forum and the Anugerah Wira Ekonomi Wanita. MATRADE says the programme is intended to improve export readiness and increase women’s participation in the global halal economy.

Further information is available in the official WiEX @MIHAS announcement.

Why MIHAS 2026 matters to the halal economy

The commercial meaning of halal has expanded beyond product ingredients and certification. International buyers increasingly consider traceability, governance, supply-chain resilience, sustainability and digital compliance when assessing suppliers.

MIHAS 2026 reflects that shift. Its emphasis on trust and resilience positions the event as a place where companies can examine both products and the systems supporting their halal claims.

For Malaysian exporters, the showcase provides access to international buyers. For overseas visitors, it offers a concentrated view of Malaysia’s halal ecosystem and a way to identify suppliers across ASEAN and other markets.

How to register for MIHAS 2026

Trade visitors can register through the official MIHAS website:

1. Visit the MIHAS visitor registration portal.
2. Select the registration option.
3. Enter the requested personal and company information.
4. Complete the verification process.
5. Retain the issued digital badge for entry.

Visitors arranging flights or accommodation should recheck the official event website for opening hours, admission policies and programme updates before finalising their plans.

Frequently asked questions

When is MIHAS 2026?

MIHAS 2026 will take place from 23 to 26 September 2026.

Where will MIHAS 2026 be held?

The event will be held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, Malaysia.

Is MIHAS 2026 open to the public?

MIHAS is presented as a business-to-business trade showcase. Admission information published by the organiser specifically refers to trade visitors. Prospective attendees should check their eligibility through the official registration portal.

Is admission to MIHAS 2026 free?

Yes. The organiser states that admission is free for trade visitors. Advance online registration is recommended.

What can visitors source at MIHAS?

Visitors can explore halal products and services across 14 industry clusters, including food and beverages, pharmaceuticals, cosmetics, modest fashion, Islamic finance, technology, services and Muslim-friendly tourism.

Who organises MIHAS 2026?

MIHAS 2026 is organised by MATRADE and hosted by Malaysia’s Ministry of Investment, Trade and Industry.

Where can visitors obtain official updates?

Registration, programme announcements and visitor information are available on the official MIHAS website.